Find the Data. Shape the Narrative

About Us

AtheneLABs is a thought leadership and strategic research consultancy. Leveraging a network of collaborators across Latin America, North America, and Europe, we help organizations find the data to shape the narrative, transforming complex research into strategic insights, compelling stories, and actionable plans. Our expertise spans a wide range of sectors, including finance, e-commerce, retail, education, energy, and beyond.

Selected projects and collaborations include: 

Harvard Business School | Copel Energia | McKinsey | Payments and Commerce Market Intelligence | Americas Market Intelligence | ISE Business School | Mastercard | Visa | HSBC | Prospectiva Public Affairs | S&P Global | PagSeguro | Nuvei | LatAm News / Intelligence Research

Founder

Ruth Costas is a senior researcher, strategic communications and thought leadership consultant with extensive experience turning complex data into actionable insights and compelling stories. She spent seven years as Senior Researcher for Harvard Business School in Latin America, co-authoring 20+ case studies published in the Harvard Business Publishing database. Prior to that, she worked for 15+ years as a journalist at major news outlets, including the BBC (in the U.K. and Brazil), reporting from 10+ countries across the Americas, Europe and Africa. Based in Spain since 2022, she has partnered with consultancies, financial institutions, corporates, and business schools around the globe on thought leadership and research projects across diverse sectors and geographies.

Ruth Costas

Projects and collaborations